NCDs and the Culture Wars: Creating Healthy Policies to Prevent NCDs
Rob Moodie

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“As explained earlier in the book, NCDs are closely related to human behaviour. We are what we eat. We are also what we drink, smoke and exercise. And these behaviours are very much part of the prevailing culture of a nation, or a community or a family. They are also highly changeable, for better or worse.

Over time, what is normal has changed – cultural dietary patterns have changed so that over-consumption of energy dense, nutritionally poor (EDNP) foods and beverages has become the new normal. Junk food has become the new black …”